UK launching summer 2026

Know what's
in the bowl.

A calm calorie tracker for dogs who love food a little too much. Built on the WSAVA, FEDIAF and NRC nutrition standards.

Coming soon to App Store

Coming soon to Google Play

Join the waitlist · UK launching summer 2026

59% APOP 2024 — US dogs

Most dogs are overweight. Most owners can't tell.

59 % of US dogs score above the ideal body-condition range, but only 27 % of owners recall a vet ever giving a body-condition score (APOP, 2024). Calorie targets are off by hundreds a day. The treats compound. The weight creeps. The joint stress builds.

Three things, done well

A photo, a bowl, and the science behind both.

Photo BCS

A side-on photo. A WSAVA range. Five seconds.

Take one lateral photo. Our model returns a body-condition estimate against the WSAVA 1–9 scale — as a range, never a categorical label. Always points to your vet for the final word.

5–7 /9

Daily logging

Scan the bag. Log the bickies. Watch the ring fill.

Barcode-scan the food bag, tap to add a treat, weigh in once a week. The home-screen widget shows calories remaining without opening the app.

Today, 6:40 PM Burns Adult · 95 g

+320 kcal

The science

Aligned with FEDIAF, WSAVA and NRC. Cited on every screen.

Calorie targets calculated from RER = 70 × kg^0.75 with FEDIAF-recommended life-stage multipliers. Hard floors prevent dangerous undershoot. Toy-breed puppies routed to your vet.

FEDIAF Nutritional Guidelines 2024
WSAVA Global Nutrition Toolkit
NRC Nutrient Requirements of Dogs and Cats (2006)

How it works

Three taps from "I'm worried" to "I'm tracking".

1 Add your dog

Name, breed, weight, neutered status. We calculate the daily calorie target from FEDIAF.

Multi-dog households add each one with a tap. Free tier covers one dog; premium covers everyone.

2 Take one photo

A side-on shot. We compare against the WSAVA 1–9 scale and return a range with confidence.

Faces and number plates blurred client-side before upload. Original photos deleted within 24 hours.

3 Log the bowl

Barcode-scan the bag, tap a treat, weigh in once a week. Trends appear after seven days.

Home-screen widget shows calories remaining at a glance. The app stays out of the way.

Premium

£24.99 a year. Cancel anytime.

Free forever for one dog and one body-condition check a week. Premium adds unlimited BCS, multi-dog, the home-screen widget, and 90-day trends. 7-day free trial. Cancel before it ends in App Store or Google Play settings to avoid being charged.

See full pricing

Ready when you are

A calm bowl, by the numbers.

Get the launch invite. We'll email when CalDog is live in your store — UK first, summer 2026.